Head of Influencer Marketing DACH (m/f/d)

Job description

Hey! We are Kapten & Son - one of the most successful D2C fashion and lifestyle brands in Germany. You can find our products all over Europe online as well as in our 8 retail stores and at our retail partners. Over 1,5 million people follow our brand on social media. We started in Münster, now we're in Cologne!  


But our story has just begun: 180 Kaptens have been giving their best every day since 2014 to achieve our vision - to become one of the most successful lifestyle brands in Europe. #crewloveistruelove

On this journey, we need you to work with us on the success of our brand! 


You carry the Kapten spirit within you and identify with our cultural values:
Put people first. Think outside the box. Do it with all your heart. 🧡 


Then become our Head of Influencer Marketing (m/f/d)! 


  • You are responsible for the strategic and conceptual direction of our influencer marketing for the entire DACH region
  • You are the task force and disciplinary leader of the 10-person influencer DACH team
  • You are fully responsible for the budget of your department
  • You set the goals and strategic course to take our influencer marketing to the next level
  • You develop collaborations and take care of the research, identification and selection of suitable influencers and brand ambassadors with your team
  • You optimize existing processes and analyze relevant KPIs to derive recommendations for action
  • You work out the influencer strategy & concepts together with the team
  • You research new trends and actively contribute new and creative approaches for influencer campaigns
  • You report to our CMO in regular meetings and based on analytical findings

We're a match if you...

  • have several years of professional experience in influencer marketing and/or talent management
  • already have experience in leading employees* and love to inspire people
  • are a visionary thinker who can bring our high-level marketing strategy down to the team with your excellent skills
  • are a bit of a marketing buff, passionate about digital topics & e-commerce and follow every social media trend
  • impress with your strong initiative, negotiation skills and a 100% passion for influencer marketing
  • are friendly, communicative, flexible and stress-resistant
  • speak fluent German and English


Are you screaming “Yes!" out loud? Then let us briefly tell you what awaits you:

An environment in which you can perform at your best and are able to take personal responsibility from day 1. 

You can look forward to regular team events, flexible working hours, flat hierarchies, discounts on our products, a discounted Urban-Sports-Club membership, Babbel English lessons, 2 weeks work-from-everywhere and an annual training budget. 

In addition, there is a drinks flat-rate, fresh fruit and our own coffee & gin bar in our office with a wonderful view of the Rhine. 

→ More information about our daily work can be found on Instagram: @kaptenandson.career

Saskia is looking forward to your application including your earliest possible starting date and your salary expectations.