(Junior) Web Analyst (m/f/d)

Hey! We are Kapten & Son – with more than 250 employees, we work every day towards becoming Europe’s leading D2C backpack brand.

Be(come) part of the experience as (Junior) Web Analyst (m/f/d)!

We are looking for you if you are excited to actively shape our data and tracking landscape and work closely with different teams to ensure a clean, stable, and meaningful data foundation. In this role, you combine analytical thinking with technical understanding and collaborate closely with Marketing, eCommerce, and BI.

This is what you will move with us...

• You further develop, operate, and optimize our existing tracking setup in Google Analytics 4 (GA4) for web and app

• You design, maintain, and optimize tracking tags, triggers, and variables in Google Tag Manager (web) as well as in server-side GTM (sGTM)

• You ensure a stable and reliable tracking setup for all relevant performance marketing channels, such as Google Ads, Meta, Awin, Pinterest, and others

• You support the attribution setup, both within GA4 (attribution models) and in data-warehouse-based models in collaboration with the BI team

• You work on connecting GA4, GTM/sGTM, and app data to our data warehouse (e.g. BigQuery) together with Data and Engineering teams

• You further develop the interfaces between web and app tracking and our CRM systems, e.g. user IDs, lifecycle events, or lead forms

• You build and continuously improve GA4 reports and exploratory analyses (e.g. funnels, segments, cohorts) and create regular performance reports on shop and app performance as well as marketing channels (traffic, conversions, revenue, ROAS, CLV)

• You work closely with the eCommerce and BI teams as well as external partners to ensure stable data pipelines and closely align with the performance marketing team

• have completed a Bachelor’s or Master’s degree in Economics, Business Administration, Business Informatics, Statistics, Data Analytics, Marketing, or a comparable field

• have gained first relevant practical experience in web analytics, tracking, or data analytics (e.g. through working student roles, internships, or a first full-time position)

• have experience with connecting tracking data to a data warehouse such as BigQuery or a strong interest in this area

• have basic SQL knowledge and are motivated to further develop it

• have a solid technical understanding of tracking setups, data flows, and interfaces

• work in an analytical, structured, and highly data-driven manner

• are communicative and enjoy collaborating with different teams and stakeholders

• have fluent German skills as well as very good English skills

Your benefits with us…

• Flexible working: Flexible hours and the option to work remotely two days per week

• Workation: Want to explore the world? No problem. Work up to two weeks per year from your favorite place in Europe

• Feel-good atmosphere: A modern office directly on the Rhine, with everything you could want – from our in-house barista to subsidized meals

• #crewloveistruelove: Regular company and team events as well as creative workshops

• Learning & Development: Personal development opportunities and quarterly feedback sessions

• Discounts: Reduced Urban Sports Club membership, corporate benefits, and discounts on our products

• Volunteer Day: Paid time off for your volunteer work #SocialResponsibility

→ You can find more insights into our daily work life on our Instagram channel: @kaptenandson.career 

Being a Kapten by heart means being there for one another. 🧡
We put our whole heart into everything we do and act with great passion. We think outside the box, are solution-oriented, and innovative.

Friederike is looking forward to hearing from you!