Performance Marketing Manager (m/f/d)

Be(come) the Experience – Drive campaigns that truly perform.

We are Kapten & Son. With over 250 Kaptens, we work every day to become Europe's leading D2C lifestyle brand. Our products accompany people through their everyday experiences – and you make sure our brand shows up at the right time, on the right channel, with the right message to grow measurably.

Start: 01.09.2026

Your Kapten Experience includes

• Develop and drive performance strategies: You own the development, management, and continuous optimisation of our performance marketing strategies, with real initiative and a clear focus on impact.

• Bring campaigns to life: You plan, execute, and evaluate campaigns across Meta Ads, TikTok Ads, Pinterest Ads, YouTube, and Display Retargeting, cross-channel, data-driven, and always built to perform.

• Own the budget: You take responsibility for planning and managing our marketing budgets, allocating them where they create the greatest impact.

• Analyse KPIs and unlock potential: You keep a close eye on key metrics like ROAS, CPA, CAC, Conversion Rate, CTR, and CPC, derive clear optimisation measures, and implement them consistently.

• Test, learn, optimise: You design and evaluate A/B tests for creatives and campaigns to continuously push our performance forward.

• Collaborate cross-functionally and communicate results: As a central interface, you work closely with Campaign, Country, Content, Design, Web Development, and E-Commerce teams, and present your findings in regular reporting sessions.

• Completed degree or training in Business, Marketing, or a comparable field

• 3–5 years of experience in performance marketing, ideally in a D2C or e-commerce environment

• Strong proficiency in Meta Ads Manager and experience with additional paid channels such as TikTok, Pinterest, YouTube, or Display Retargeting

• You interpret KPIs confidently, think data-first, and turn insights into clear recommendations

• Structured, detail-oriented, and communicative working style, you stay on top of things even in fast-paced phases

• Solid German and English skills, written and spoken

What awaits you

• Flexibility: Flexitime + two remote days per week

• Workation: Up to two weeks per year from your favourite European spot

• Our HQ on the Rhine: A modern office with a barista, subsidised lunch, and a view of the water

• Crew Love: Regular team events and creative workshops

• Growth: Personal development opportunities and quarterly feedback sessions

• Perks: Urban Sports Club, corporate benefits, and employee discounts

• Volunteer Day: One paid day for your charitable commitment

Ready to join the crew?

Being a Kapten by heart means being there for each other, acting with passion, and understanding performance marketing as a real driver of growth. If you're excited to build campaigns that create measurable impact and make our brand more visible every day – Carolin looks forward to hearing from you.

Be the experience.

Find out more about us as an employer at @kaptenandson.career