Tead Lead Creation – Brand & Performance (m/f/d)

Hey! We are Kapten & Son – with more than 250 employees, we work every day to become Europe’s leading D2C backpack brand.

Be(come) part of the experience as our Team Lead Creation – Brand & Performance (m/f/d)!

You understand how strong brands are built and how creatives can deliver measurable performance at the same time. As Team Lead Creation, you lead our internal creation team and bridge brand building with performance marketing to develop campaigns and scalable creative systems that shape our brand, capture attention, and drive growth.

What you’ll be doing with us:

• Develop visual campaign worlds that shape our brand, from social content to performance marketing

• Translate campaign ideas into scalable creative systems that work across multiple channels

• Think content along the entire marketing funnel, from scroll-stopping hooks to conversion-driven creatives

• Define the creative direction for product launches and campaigns together with Campaign and Performance Marketing

• Lead our in-house Creative Studio and collaborate closely with Design, Video, Photo and Creator Content teams

• Introduce new formats, creator content and AI-supported workflows into our creative production

• Use performance insights to continuously test, optimize and evolve creatives

• bring 3–5 years of professional experience in a creative field (e.g., design, art direction, motion, video, or creative direction)

• come from a creative background, e.g., Design, Art Direction, Motion, Video or Creative Direction

• have a strong sense for aesthetics, visual storytelling and brand impact

• think campaigns social-first and performance-oriented

• bring experience with performance creatives, social ads or creator content

• are able to lead teams and enjoy working across disciplines

• think of content not as individual assets, but as scalable creative systems

• are excited to experiment with new formats and technologies – from UGC to AI

• take ownership and enjoy creative sparring and collaboration

Your benefits with us…

• Flexible working: Flexible hours and the option to work remotely two days per week

• Workation: Want to explore the world? No problem. Work up to two weeks per year from your favorite place in Europe

• Feel-good atmosphere: A modern office directly on the Rhine, with everything you could want – from our in-house barista to subsidized meals

• #crewloveistruelove: Regular company and team events as well as creative workshops

• Learning & Development: Personal development opportunities and quarterly feedback sessions

• Discounts: Reduced Urban Sports Club membership, corporate benefits, and discounts on our products

• Volunteer Day: Paid time off for your volunteer work #SocialResponsibility

→ You can find more insights into our daily work life on our Instagram channel: @kaptenandson.career 

Being a Kapten by heart means being there for one another. 🧡
We put our whole heart into everything we do and act with great passion. We think outside the box, are solution-oriented, and innovative.

Carolin is looking forward to hearing from you!