CRM Manager (m/f/d)

Hey! We are Kapten & Son – with over 250 employees, we work every day to become Europe’s leading D2C backpack brand.

Be(come) part of the experience as CRM Manager (m/f/d)!

We’re looking for you if you want to play a key role in shaping our CRM strategy, own data-driven campaigns and leave a lasting mark on the way we build long-term customer relationships.

Start date: 01.07.2026

This is what you will move with us...

• You own the conceptual and strategic development of our CRM campaigns, automations, and communication journeys across all relevant channels and bring a genuine hands-on mentality to their execution

• You advance our CRM measures along the entire customer journey, contribute fresh ideas for targeted, personalised customer communication, and translate them into impactful actions – data-driven, creative, and with a clear eye on performance

• You independently lead and drive strategic CRM projects that move our CRM capabilities forward in a sustainable and measurable way

• You support the team on more complex campaigns and operational execution – particularly around strategy, segmentation, testing, and personalisation

• You analyse CRM and performance data, identify concrete optimisation potential, and consistently implement data-driven measures to continuously improve our CRM communication

• You bring fresh thinking to our segmentation logic, personalisation strategy, and automation setups – approaching CRM holistically and always looking ahead

• As a sparring partner for our Junior CRM Manager, you actively contribute your expertise to the growth and development of the team.

• You serve as a central interface, collaborating closely with teams such as Business Intelligence, Campaign & Content, Performance Marketing, and International Markets

• have successfully completed your Bachelor’s or Master’s degree in Business, Marketing, Communications, or a comparable field, ideally with experience in a D2C or e-commerce environment

• bring 2–3 years of professional experience in CRM, email marketing, dialogue marketing, or campaign management

• have a strong sense for target group-oriented communication, customer journeys, and data-driven optimisation – creative, copy-confident, and always with the customer at the centre

• bring hands-on experience in the conception and development of CRM measures, as well as first touchpoints with loyalty topics

• are confident with common CRM tools (ideally Emarsys) and bring a solid technical understanding of CRM processes and setups, without wanting to work in a purely technical role

• are analytically strong, can interpret data with confidence, and derive clear, actionable measures from your findings

• demonstrate a high level of initiative, a hands-on mentality, and a structured, proactive way of working – and are comfortable taking ownership

• are communicative and collaborative, and feel at home in a fast-growing, interdisciplinary team

• bring excellent German skills and a solid level of English, both written and spoken

Your benefits with us...

• Flexible Working: Flexitime and the option to work remotely two days a week

• Workation: Want to explore the world? No problem. Work from your favourite European destination for up to two weeks a year

• Feel-Good Atmosphere: A modern office right on the Rhine, with everything your heart desires – from our in-house barista to subsidised meals

• #crewloveistruelove: Regular company and team events and creative workshops

• Learning & Development: Personal development opportunities and quarterly feedback sessions

• Discounts: Discounted Urban Sports Club membership, corporate benefits and discounts on our products

• Volunteer Day: Paid time off for your voluntary work #SocialResponsibility

→ You can find more information about our daily work on our Instagram channel: @kaptenandson.career

Being a Kapten by heart means that we are there for each other. 🧡 #crewloveistruelove
We do everything with all our heart and act with great passion. We think outside the box, are solution-oriented and innovative.

Carolin is looking forward to your application!